Don’t overprice your home
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Don’t be surprised if the first offer you receive is the best
offer
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Don’t let your property sit too long on the market before making
a significant change in price
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Don’t think all real estate companies and agents are equal. Find
an agent/company with a great track record and proven home
marketing system
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Don’t list with a real estate agent just
because of what they charge. Look for the best value. Consider
the company’s track record with sellers and buyers
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Don’t look only at the price the buyer
offers. Analyze the total package including buyer
qualifications, contingencies, closing dates, etc.
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Don’t forget that buyers will shop around for the best buy. You
are in competition with other sellers for your buyer’s attention
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Don’t forget that if real estate agents don’t see your property
as a good value, they will take their buyers elsewhere
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Don’t believe those who tell you newspaper ads sell homes. You
need a comprehensive marketing plan tailored to your property
and your needs
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Don’t make it difficult for agents and buyers to see your home.
Buyers want to look at their convenience
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Don’t overlook the value of merchandising your home—make it look
its best
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Don’t forget that you control the pricing of your home, how it
looks and the overall marketing plan. But it is the buyer who
controls value. If buyers won’t pay your price, the house
remains yours
